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艺术东西

MoMA商店(上)——文创界的鼻祖,还能这么玩儿?

14 Sep 2020

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MoMA艺术品商店,图片来源于网络 MoMA艺术品商店,每年大约有900万人光顾,被称为是“世界上最具前瞻性及最挑剔的设计商店”之一。从1939年发展到现在,它在全球拥有6家独立门店(4家在美国,1家在日本东京,1家在中国香港)。它颠覆了人们对博物馆和美术馆既定“纪念品”的概念,取而代之的是贩售一切“和设计有关的”商品。MoMA商店主推的理念是将现代艺术设计融入人们的日常生活,商店的销售收入更是占据了美术馆总收入的三分之一。

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