第1407期:Here today, gone tomorrow

Do you like somewhere a little bit different to the usual types of places you find on the high street? 您喜欢与大街上常见的地方稍有不同的地方吗？ I do, so I'm glad to see new ones popping up everywhere in London.The so called pop-up shop is a temporary arrangement. 我会，所以我很高兴看到伦敦到处出现新的。所谓的快闪店是一种临时安排。In the aftermath of the financial crisis of 2008, many businesses had to shut down. 在 2008 年金融危机之后，许多企业不得不关闭。Shops, warehouses and offices were left vacant when they stopped trading. 商店、仓库和办公室在停止交易时空置。Pop-up entrepreneurs occupied some of them quickly. 弹出式企业家迅速占领了其中一些。For them the appeal of this temporary shopping concept is clear: they can start a business with much lower risk. 对他们来说，这种临时购物概念的吸引力是显而易见的：他们可以以低得多的风险创业。The temporary nature of a pop-up gives the opportunity to test a product and develop a customer base, without being tied in to a long-term renting contract. 弹出窗口的临时性质提供了测试产品和开发客户群的机会，而无需与长期租赁合同挂钩。Being small makes it much easier for pop-ups to expand if they are successful.如果弹出窗口成功，那么小就更容易扩展。Pop-up shops first appeared in the UK in the early 2000s, with the economy booming. 随着经济的蓬勃发展，快闪店于 2000 年代初首次出现在英国。They were originally a way for small, niche companies to rent retail space in great locations. 它们最初是小型利基公司在绝佳地点租用零售空间的一种方式。This was while landlords who owned these spaces looked for permanent tenants.当时拥有这些空间的房东正在寻找永久租户。Pop-up shops can take a number of different forms. 快闪店可以采取多种不同的形式。They might be temporary shops in the high street or a shopping centre. 它们可能是大街或购物中心的临时商店。They might be simple market stalls. 它们可能是简单的市场摊位。They could be based in some kind of transport, like a food truck. Or they could be run by people who visit different establishments, like travelling chefs who take over pub and restaurant kitchens temporarily.它们可以基于某种交通工具，例如食品卡车。 或者他们可以由访问不同场所的人经营，例如临时接管酒吧和餐厅厨房的旅行厨师。According to a 2014 report by the Centre of Economic and Business Research, the pop-up industry was worth £2.1bn and is expected to grow by 8.4% this year.根据经济和商业研究中心 2014 年的一份报告，弹出式行业价值 21 亿英镑，预计今年将增长 8.4%。Almost anything that can be on a high street can also be a pop-up.几乎任何可以在大街上的东西也可以是弹出窗口。 There have been pop-up shops, art galleries, theatres and restaurants among others. 有弹出式商店、艺术画廊、剧院和餐馆等。In an age of fast-changing habits, the pop-up idea might be here to stay.在习惯快速变化的时代，弹出式创意可能会继续存在。词汇表a high street   商业街a pop-up shop   快闪商店（临时铺位商店）aftermath   余波，（某事造成的）后果to shut down （公司，商店）关门、倒闭a warehouse   仓库vacant   空的，空闲的to trade   经营交易，做买卖a customer base   顾客群renting contract   租赁契约to expand   发展，扩大booming   蓬勃急速发展的niche   针对特定客户群的a retail space   商用场所、空间a landlord   房东，地主a tenant   租户，承租人a market stall   市场上的摊位establishment   企业，集团

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