第1899期:Sneakers: sports shoes to fashion icons

Many of us wear trainers, or sneakers as they are called in American English. They might not seem like anything special, but these items of footwear have become an obsession for some people. Get ready to meet the sneakerheads.我们中的许多人都穿着运动鞋，或者美式英语中所说的运动鞋。 它们可能看起来没什么特别的，但这些鞋类产品已经成为一些人的痴迷。 准备好与运动鞋爱好者见面吧。From their beginnings as practical footwear for athletes, trainers or sneakers have become big business. They are now a massive part of the global fashion industry, and the sneaker market could be worth $120bn by 2026. Trainers started to gain cultural cachet in the 1970s due to the popularity of basketball and football in US and UK youth culture, says fashion gallery curator Ligaya Salazar. Celebrity endorsements from the likes of Run DMC and Michael Jordan boosted the market through the 1980s and 90s. Brendan Dunne, host of a podcast dedicated to sneakers, describes how, as they became cooler and more expensive, sneakers became status signifiers.从最初作为运动员实用鞋类、训练鞋或运动鞋开始，已经成为一项大生意。 如今，它们已成为全球时尚产业的重要组成部分，到 2026 年，运动鞋市场的价值可能会达到 1200 亿美元。时尚界表示，由于篮球和足球在美国和英国青年文化中的流行，运动鞋在 20 世纪 70 年代开始获得文化声望 画廊策展人 Ligaya Salazar。 Run DMC 和迈克尔·乔丹等名人的代言在 20 世纪 80 年代和 90 年代推动了市场的发展。 布伦丹·邓恩（Brendan Dunne）是一个专门讨论运动鞋的播客主持人，他描述了随着运动鞋变得更酷、更昂贵，运动鞋如何成为身份的象征。While most trainers are made for the mass market, limited-edition pairs are made to appeal to those who are looking for something special. Sneakerheads are those who collect rare trainers, sometimes paying thousands of dollars for a pair. Dunne compares it to art collecting, pointing out that they have been sold by major auction houses and are seen by some as an investment.虽然大多数运动鞋都是为大众市场设计的，但限量版运动鞋是为了吸引那些寻求特别的人而设计的。 运动鞋迷是那些收集稀有运动鞋的人，有时会花数千美元买一双。 邓恩将其与艺术品收藏进行比较，指出它们已被主要拍卖行出售，并被一些人视为投资。Trainer manufacturers have seen this market for rare sneakers as a good business opportunity and have teamed up with celebrities to produce limited edition pairs. This feeds into the resale market for this footwear. Some sneakerheads spend hours camping outside shops to get their hands on the most desirable limited editions which they can then flip for a huge profit.运动鞋制造商将这个稀有运动鞋市场视为一个很好的商机，并与名人合作生产限量版运动鞋。 这进入了该鞋类的转售市场。 一些运动鞋迷会花上几个小时在商店外露营，以获得最理想的限量版，然后他们可以通过出售这些鞋来赚取巨额利润。So, an item that started as an everyday functional object for people playing sports can now also be a high-fashion item worth thousands of dollars.因此，最初作为运动人们的日常功能物品的物品现在也可以成为价值数千美元的高级时尚物品。词汇表trainers （英式英语）运动鞋sneakers （美式英语）运动鞋footwear 鞋类sneakerhead 运动鞋迷，痴迷于收集或交易运动鞋的人practical 实用的market 市场cultural cachet 文化声望celebrity endorsement 名人代言status signifier 地位的象征mass market 大众市场limited-edition 限量版的appeal to 吸引rare 稀有的pair 一双investment 投资manufacturer 制造商resale market 转售市场desirable 渴望得到的flip （为盈利而）迅速转售high-fashion 高级时装的

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