新一期奢牌巡礼节目来啦！ 这期节目我们终于讲到了英国品牌，博柏利从一个4500人小镇发迹的户外品牌变为全球知名时尚品牌，发展过程可谓传奇，但是当前博柏利品牌的经营状况并不理想，这也让它成为了多个时尚圈CEO的试金石，我们在对博柏利的发展进行讲述的同时，也对博柏利频繁更换CEO的经营策略做出了一些自己的解读。本期主播：老饕、活在裆下本期内容：01:46 创始人托马斯·博柏利的早期经历05:19 发明华达呢，托马斯成为当地重要企业家09:36 受到上流阶层青睐，靠赞助极地探险家出圈11:22 布尔战争压力重重，博柏利为英国陆军设计防水大衣18:28 新LOGO诞生，一战后博柏利战壕大衣广为人知21:22 托马斯退休，两个儿子终将公司出售24:45 GUS促成博柏利品牌转型，大量特许生产商出现26:58 罗斯·玛丽·布拉沃上任后的成就29:24 博柏利从GUS中拆分，“决策之王”安吉拉·阿伦茨上任32:00 百利、戈贝蒂、阿克罗伊德的各自任期36:16 品牌扩张和品牌价值之间的冲突和取舍41:11 职业经理人的利弊，企业更换CEO是否有合理时间？本期音乐：Nemesis --- Benjamin ClementineCan't Pretend --- Tom Odell本期推荐期刊：《哈佛商业评论》2024年第8期（总第148期）本期文稿后续将发布在微信公众号：虚实之间True Imagination节目微博：虚实de老饕、虚实de活在裆下
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