酒牌巡礼的第一期正式节目，我们为大家带来全世界最昂贵的酒类品牌---麦卡伦，本期节目包含了一些关于威士忌的科普，同时也通过讲述麦卡伦品牌的发展史得出了一些有关于“时间的价值”的感悟。本期主播：老饕、活在当下本期内容：02:10 单一麦芽威士忌到底是什么？08:05 英国《消费税法》的颁布13:47 从庄园农场到酒厂的发展历程18:27 坎普家族时代：以静制动，用品质穿越周期27:38 “少即是多”的经营智慧34:51 The Macallan的诞生与宣传38:52 巨头扩张时代，麦卡伦终归爱丁顿42:23 打造收藏级威士忌品牌形象47:24 尊重时间的纯粹性，才有了200年的“青春”51:04 向内积累需要给自己时间53:38 所有人都能体会到的对时间的审美59:43 时间的凝结无声，但却有无限的能量麦卡伦发布在泰晤士报上的广告本期音乐：Chronos --- idokay本期文稿后续将发布在微信公众号：虚实之间True Imagination节目微博：虚实de老饕、虚实de活在当下
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