專訪好氏研究室創辦人陳易鶴（小鶴老師），關於品牌，他偏不開門見山，堅持從「美感培養」談起。 小鶴老師說，所謂品牌的底蘊，在於品牌主的個人品味與美感，對於生活的講究、意義的探索、哲學的體悟，都影響著一個品牌的深度與氣質。要想打造長久經營、令消費者耐人尋味的品牌，美感都是不可缺少的元素。 面對台灣市場現況，品牌如何殺出重圍，在競爭激烈的市場找到獨樹一格的美感？——關於這題，聽小鶴老師侃侃談起，如何以多面向思考空間設計，打破台灣品牌既有思維，找到一條永續經營的途徑。 - ❚ 陳易鶴 （@vanpower111） 「好氏研究室」創意總監、「仙島」漢方茶館主理人，曾任趨勢觀察家、品牌形象顧問、商場形象顧問等要職，著有《美感努力運動》。 ✸ 仙島主理人陳易鶴專訪：拋開既定風格，從東方飲茶體驗重新感受生活的愜意與自然 ➤ https://pse.is/4kk2yh - 聯絡我們 ➤ [email protected] 各平台收聽《設計關鍵字》 ➤ https://bit.ly/3uP82P7 Shopping Design 網站 ➤ https://www.shoppingdesign.com.tw Powered by Firstory Hosting
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