今天聊《冲击波营销》，虽未出版但已引发思考。郑大明老师用简洁文字揭示营销本质：投资理财。信息爆炸时代，如何高效营销？书中四个章节层层剖析，挑战传统观念，直指核心问题。为何要冲击波营销？如何通过十一维标准指导实战？一起来探究营销新思路吧！02:02 冲击波营销：解密信息于人的奥秘，重塑营销新时代！04:10 营销的本质：投资理财与确定性回报08:17 冲击波营销：以十一维的作业和检测标准指导营销实战，追求确定性与投资回报率12:33 信息的奥秘：人类感知与宇宙万物的关系16:42 人：二十四小时被需求驱动的生物，感知信息处理信息！20:54 人是社会关系的总和：探秘人类行为背后的社会心理学25:01 冲击波营销：揭示人与信息的奥秘，创造更高的投资回报比！29:15 营销的新定义：品牌等于快捷方式，信息交换的神经网络革命33:25 冲击波营销：解决营销问题、强化品牌、提高销售增长的新工具37:37 冲击波营销：信息爆炸时代的解法，创造与发射强信息的路径41:48 营销效果的金标准：观察目标人群神经网络的计时反应和长期变化45:59 冲击波营销：建立第一联想品牌的关键策略听友群+V: JXLJXL36嘉宾们也都在群里哦~
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