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今天我们要聊的是：品牌联名。将「联名」这件事玩得最彻底的还是优衣库，尤其是它的T恤，UT。 2014年，潮流教父长尾智明出任UT系列创意总监之后，更是打出了“新世代T恤”的口号。也就是从这个时候起，UT与各种艺术家、设计师以及其他品牌IP合作，推出联名款，主题横跨动漫、影视、文学、艺术、饮食等各种领域。为什么要联名，为什么会形成这几种联名的形式？联名的本质究竟是什么？联名中的名究竟是怎么来的？本期节目让我们带着问题出发吧～大家对联名有何感受，欢迎在评论区留言讨论。在做本期节目之前，Q哥在小宇宙收听了“丁不拉咚”关于联名的专题播客“联名关系”，本期的很多观点也都收到了他的启发，建议对联名感兴趣的小伙伴可以去订阅收听。「喜马拉雅」「小宇宙」同名节目同步更新中。扫码头图二维码，加入本栏目「知识星球」讨论
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