Description
什么是IP，现在各行各业都在做IP，聊IP。IP和以前说的品牌又有什么区别？ IP时代的到来又对设计师有什么影响与启发？今天我们就这几个话题简单聊一下。 时间轴： 1：00 这次我们一定要把IP的缩写说清楚 3：30 IP与品牌都有产权属性但他们的区别是什么？ 8：58 IP开发被方法论化。 10：33 在IP的产业链中内容和结构哪个重要？ 14：57 对于设计师而言我们在IP时代能做些什么。 23：22 简单小结下吧。 参考链接： IP=知识产权（intellectual property）
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