IP授权是一门怎样的生意？一个成熟的老IP如何打动新一代用户，并从内容生产的上游开始，通过概念打造、内容布局、创意假设、图库开发、跨界授权、打样生产、上架传播……打通整个链条。本期节目药电邀请到斗地主文创项目的设计团队，分享设计师如何通过视觉表达步步为营推动项目从概念到落地。 联系我们 公众号: 设计药电 官网：GDN.design 时间轴： 02:30 斗地主的项目背景 05:18 市井文化这个抽象的概念要如何让大众感知？ 11:37 在概念和框架布局之后，图库设计的思路是怎样的？我们用什么内容去打动大众用户？ 16:51 与MINISO的合作斗地主如何推动从创意到落地？ 25:42 互联网产品与实体产品的跨界，考量点是否不同，合作中有没什么冲突？ 30:13 当产品落地后，后期传播的工作要怎么做？ 37:24 斗地主与MINISO合作的整体数据如何？ 42:03 总结 点击这里查看图文详情 (https://mp.weixin.qq.com/s/ZR4_gaJ42Hl9nRhhDadTBA)
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