从早期的官网专题BANNER广告到H5、品牌广告、IP和衍生品、效果广告。这些业务的策略目标是什么?是不是每个产品都需要经历这些业务模块？IP这么火，新产品值不值得做IP？效果广告火了，品牌广告是否价值不再？这些业务能并存吗？本期节目药电与你一同尝试梳理繁杂业务背后的逻辑。 公众号: 设计药电 官网：GDN.design 时间轴： 05:17 产品的三阶段是哪三个？ 11:16 2018年的大环境为何促进了效果广告的兴起？ 14:08 怎么理解效果广告对品牌广告正如市场经济对计划经济？ 21:54 品牌广告是否会消失22:57 何谓IP衍生的备料？ 29:12 早年叶茂中系列的品牌广告能不能称得上是品效合一 30:54 小众产品难道不可以做IP衍生吗？ 点击这里查看图文详情 (https://mp.weixin.qq.com/s/9HFLAoktPm-IwN9zF8xW5A)
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