在供给过剩的时代，消费发生了哪些变化？在营销的战场上，除了传统的品牌战、价格战，持续升温的内容消费，如何收割年轻人？软内容有哪些硬实力？聚焦近期的爆款案例，一起来偷师一下。 时间轴： 00:53 买买买竟然也会有困境？ 11:28 虽都是美食集合地，但新进网红美食乐园「文和友」区别于「大食代」，它到底做对了啥？ 22:44 横向比较，「话梅」、「文和友」，他们有哪些共同的套路？ 28:21 「躺岛、放青松、私人草坪……」这些有一定内容打动力的产品，如何在产品之上建立意义价值？能成功吗？ 36:08 应援式的消费，如何建立人与人之间的意义连接？ 39:12 如何撬动大众为产品发声？让用户自己聊起来？看看「原神肯德基」「航海王」是如何产生内容组织力的？ 45:23 设计师在内容时代可以做些什么？ 点击这里查看图文详情 (https://mp.weixin.qq.com/s/_1SecBR-EE-MnU2Rx-DkAA)
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