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插曲 ： NoMBe - Wait最近鸿茅药酒的事儿闹得沸沸扬扬凉城县公安“跨省抓捕”从内蒙古到广州“鸿茅药酒”陪着出公差一年150亿的电视广告投入被通报违法2630次却没做过临床试验还能拿着甲类OTC的批文大张旗鼓地售卖“鸿茅药酒，每天两口，把病喝走”经常看电视的人对这句广告词应该不陌生鸿茅药酒到底是个什么玩意儿？既是只能在具有资质的社会药店、医疗机构药房零售的非处方药在广告、电视剧中，又是延年益寿、包治百病的送礼佳品它到底是药还是酒？谭医生为什么称它为“毒药”？“鸿茅药酒”的掌门人鲍洪升是个营销人才造就了许多耳熟能详的品牌这次是怎么在舆论风暴里栽跟头的？我们一起看看“鸿茅药酒”是怎么一步一步“作死”的
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