本期杨老师和他的朋友韩同学就内容行业的IP进行了讨论。IP又被称作创意，是内容行业最重要的载体。他们讨论了头部IP的特征，什么样的内容更有可能成为一个有商业价值的IP，为什么新的IP比较难以诞生的原因等重要问题。本期播客中提到的书籍是曾长期担任迪斯尼CEO的罗伯特.艾格所著的自传《一生的旅程》。本期末尾，杨老师和韩同学讨论了巴菲特、墨菲和艾格之间的互动，讨论了投资者中最重要的一件事：信任的复利。杨培鸿公众号加入星球社群，文字稿和PPT在知识星球社群内。欢迎进入社群交流播客相关问题【风险提示】：本节目音频内容以及文字信息均不构成投资建议，投资有风险，投资需谨慎。以上内容仅供参考，不预示未来表现，也不作为任何投资建议。其中的观点和预测仅代表当时观点，今后可能发生改变。一切问题咨询可联系(微信)：cwzy20230605
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