我走访过很多家消费品企业，我发现他们在冥冥之中，都有一些相通的地方。这种相通是一种内核的相通，而非面上的相通。其中，有一家恰好集中体现了所有点。他就是【理然】，一个定位男士专用综合个人护理品牌，产品线覆盖护肤、理容、洗护、香氛、彩妆等类目。【理然】诞生迄今五年，中间还隔着疫情。但2020年，品牌上线第一年全渠道GMV就近2亿元。数个单品，一经推出就达到了月销千万级。而这个年轻品牌的创始人也是一个同样年轻的90后青年。今天我将邀请到【理然】的创始人黄伟强来到我们的播客，来聊一聊他在创业前后的故事。00:40 黄伟强自我介绍01:43 在冈本的特别经历03:55 初次创业遭遇社会毒打07:44 下定决心，这周五离职下周一创业10:56 创业后如何调节自己14:25 选择创业就等于选择了另一种生活方式20:20 足够的信息处理是提高决策质量的关键24:42 梳理共识才能成就好的执行26:45 决策参与度不高带来的惨痛教训28:41 各个渠道都有价值，如何去衡量？36:13 打造出爆款的洞察39:43 男性护肤是不是伪命题？44:20 反复打磨的产品冲到了品类第一50:15 2024年在想法上要更加激进
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