从各种爆款联名到如今的9块9大战，咖啡一直都是这几年最卷的赛道之一。很多人都好奇，咖啡赛道已经卷成这样了，还有什么机会吗？最近通过和一位朋友的聊天，我发现如今的咖啡赛道还存着一部分的空白。今天我们就邀请到了布蕾克Cafebreak的品牌负责人Summer来到我们的播客，以聊天的方式和大家分享从0到1打造一款咖啡品牌是种什么体验？02:04 从不喝咖啡到咖啡品牌负责人05:38 咖啡豆赛道还非常的原生10:41 连锁品牌的优势与运营就是牛16:05 考虑线下体验也非常看好电商21:38 快速发展的时候渠道很重要25:50 咖啡液赛道很难做了26:34 最大的烦恼是团队扩大38:01 抵消焦虑的方法有很多39:54 做了主播后发现自己不行了41:16 干不下去了就去做HR44:23 不怕9块9的价格战55:42 知道我们品牌的请扣158:32 一直做杠精只会害了自己1:01:07 有孩子很好做丁克也很好1:03:22 不喜欢内耗和内卷
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