最近我身边听到最多的一个词就是“出海“，说到出海就不得不提到TikTok这个目前在海外最火爆的APP。今天我们就邀请到了这个领域里非常有名的自媒体【TK观察】的主理人，同时也TikTok出海联盟【柚子出海】的创始人磊哥来到我们的播客，和我们从更专业、更多元角度一起来聊聊TikTok和中国品牌出海的故事。02:01从国内电商到海外电商04:55 如何在海外平台打造爆款商品09:50欧美市场与东南亚市场的不同14:45TikTok直播趋势：品类选择与市场天花板的思考19:42主播能力与产品价格的关联性分析24:36品类绝对话语权与自由品牌打造29:33选品和账号权重的关键！34:29摸着石头过河，探索挣钱门道39:27美区的业务前景与挑战：亢奋与规模的对比44:20TikTok在不同国家的推荐与电商开放程度49:19TikTok广告：本土化策略的关键成功因素
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