我的老朋友小马宋，他至今的人生轨迹就像一部精彩的电影，从西安交通大学热能工程系的学霸，到营销界的“斜杠青年”，他创立的公司有着“不比稿”的霸气原则，他的社交媒体就像是一本营销界的“每日一练”，每天更新2到3条，分享那些看似简单却深藏不露的营销智慧。他坚信营销的本质不是花哨的噱头，而是实实在在为品牌创造价值。就像他说的：“企业要保证经营逻辑成立，而不是死守营销。除了日常线上的交流，我和小马宋老师每年都会有一次面对面的促膝长谈。这期播客，我们就和小马宋老师聊聊他的创业经历和如何对工作充满激情的秘诀。02:03 从锅炉专业辗转到广告行业04:05 保持激情的秘诀是成就感与性格07:35 为什么选择咨询作为创业方向11:20 从广告公司到咨询案例的转变18:59 熊猫不走暴雷背后的问题22:46 企业经营的药效之道26:34 为什么产品优化不能拯救企业30:24 如何选择合适的项目负责人34:12 思考中国企业的竞争力38:00 不再羡慕亿万富翁的生活41:48 追求成功与满足的重要性
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