如果你是一名热衷去爆款餐饮店消费的吃货，那么你应该听说过太二酸菜鱼、狮头牌卤味研究所、探鱼LAB、不方便面馆等一系列网红爆款餐饮店，如果你是一名广告行业的相关人员，那么你一定听过“亚洲吃面公司”这家擅于洞察年轻消费族群，为众多餐饮品牌全方位打造店面及规则设计、提升品牌传播度的设计公司。那么今天，我们的播客就邀请到了”亚洲吃面公司“背后的男人，深耕广告行业多年的OG，人称”痞痞“的胡传建老师。在这期播客在，我们会通过他的著作《品牌共创：新一代品牌传播与建设新工作方式》，从品牌创新的角度来聊聊。太二酸菜鱼、从品牌在历史上的演化讲到新一代品牌的传播与建设。02:00亚洲吃面公司的命名如何而来06:21开店亏损后重新回归设计行业12:41设计风格与音乐的关系19:04想做设计界的麦肯锡25:25销售中情绪价值和理性价值的平衡31:46过时与不过时的思考38:08衰老背后隐藏的焦虑与追求44:27如何帮助林里摆脱被山寨的困局50:49太二的成功源自天时地利人和57:11柠檬茶如何卖品类与人设的特点？01:03:32个人精力与团队合作的平衡01:09:55喜欢创造性地解决问题 欢迎在本期播客评论区留下你对品牌设计或餐饮行业的看法，将有机会获得痞痞老师亲笔签名的书本。
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