在广告行业,孙二黑是一个响亮的名字。作为汉威士创意集团中国区的首席执行官,他不仅在创意领域有着深厚的造诣,更以其独特的视角和洞察力引领着行业的发展方向。这次我们将跟随他的脚步,分享十八年如一日坚守在同一家公司的心得与体会,探索如何在广告界这个充满挑战与机遇的行业中,从一名文案成长为中国区的领导者,并感受从国际4A公司的辉煌到本土公司的崛起,以及戛纳广告节的中国元素到AI在创意中的应用,一起揭开广告行业的面纱,感受广告业的魅力与挑战。02:01在一家广告公司呆18年,就像是行为艺术04:42广告的黄金时代,月薪能买中环一平米09:244A公司的优缺点与创意热店的崛起23:32参与戛纳国际创意节的Tips28:14国内与国外,甲味永远存在32:55以爱马仕为例,奢侈品在中国很难做创意37:39激励年轻人的方式是寻找适合的动力和目标47:03追求成功与自嗨之间的平衡51:45一支足球广告见识AI带来的创意变革
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