在当今快节奏的生活中，虾滑作为一种新兴的预制食材，以其便捷性和美味迅速占领了市场。而逮虾记，这个名字背后蕴藏着的不仅是对美食的热爱，更是对品质和创新的不懈追求。从5亿投资到88亩的大规模工厂，逮虾记在短短四年内创造了10亿销量的奇迹，这背后有着怎样的商业智慧和市场洞察？本次播客我们有幸邀请到了逮虾记的CMO刘晓红，一位拥有多年媒体经验的资深媒体人。她将与我们分享逮虾记如何从一个行业新秀成长为市场的领导者，探讨虾滑产业的发展趋势，以及她个人从媒体人到成功创业者的转型之路。02:02创业初衷：让十四亿老百姓吃上好虾滑06:24预制菜：历史机遇与产业基础的完美结合12:49 供应链升级与消费者需求加速了预制菜的发展25:43 在下滑环境中创造多元价值：虾产业供应链的成功32:10 个性化餐饮解决方案的需求与创新探索38:34 B端供应链品牌打造与客户联合营销44:59 C端品牌建设：从达人主播到用户需求的探索与突破51:28 火锅与烧烤是中国餐饮连锁化率增长空间广阔的两个品类57:52 需求转变下的餐饮市场需要满足顾客需求01:04:17 供应链行业认知与转型之路
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