如果你是一名对衣着有追求的通勤族，那么你一定听过GXG这个品牌。今天，我们就有幸邀请到了GXG品牌的总经理吴磊来到播客中，和我们一起聊一聊品牌如何在不断变化的市场中保持其独特的定位和魅力，以及对当下消费者行为和对未来市场的深刻洞察。期待为大家呈现一个成功品牌背后的策略与哲学。02:00分析男装流行趋势后，发现时尚总体对瘦子友好04:02看了优衣库的现状，服装需要进行品牌势能的打造吗？08:03能成功是因为做了一个品类，而不是品牌12:04去“班味”的另外一面是青年人对职场的不同需求16:08通勤是在夹缝中生存的定位结构。20:12男性与女性消费者心理差异需考虑24:14中国最大的红利不是审美红利，是没有审美的红利29:13心智植入需要很漫长的时间去累积32:28不轻易做科技比拼，先以舒适为主。37:38电商赛道很卷，但商品端的底层是不同的。44:24在所有平衡中找到最优解是二把手该做的事
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