今天的嘉宾是我十几年的老朋友，很有意思的Yisi。Yisi现在是法国网球时装品牌PomPeche彭派奇和荷兰内裤潮牌A-dam的创始合伙人&品牌总监，法国高商硕士，15年的时尚消费版块从业经验，做过乙方，又回归甲方，从法国红酒投资到中古奢侈品管理，从法系4A的广告营销专家到TOP级的地产品牌咨询，从内衣时尚APP平台「氧气」到投资孵化两个垂类高增长海外品牌，她的故事充满了转折和洞察，每一次转变都伴随着对市场的深刻理解和对消费趋势的敏锐把握。这一期的播客，我们将聊聊Yisi的求学经历、职业转变以及她对对当代女性消费趋势和网球运动时尚产业的深刻洞察。04:29放弃上万的薪资从月薪3500的AE做起08:08加入氧气APP，趴在床上工作了2年多12:04因为喜欢二奢和中古，从兼职转成了全职17:53为什么一鼓作气地闯入网球赛道？数据说明了一切25:08网球裙是现代职场人的新JK裙30:28网球运动员不是用户，网球爱好者才是34:39为什么飞盘只火了一阵子？38:25很多人买奢侈品，买的其实是身份认同47:16Alo如何抢走了Lululemon在北美的市场份额53:40伟大的品牌都像宗教一样01:01:32在中国很多做品牌的方向都是错的
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