最近 Labubu 可谓爆火出圈，背后的上市公司泡泡玛特股价也一路飙升，其创始人王宁更是晋升为了河南新首富。作为 Labubu 铁杆粉丝，我觉得有必要聊一聊Labubu火爆背后那些大家可能不知道的商业逻辑和社会现象。正好我有一位天天催我送 Labubu ，并且曾研究过该产业的投资人老朋友。她就是小野酱。于是，这期我们就来一起聊聊潮玩、盲盒、二次元 IP 的那些事儿。02:27 早关注≠早暴富，10年前就看中泡泡玛特，但没投！04:08 潮玩爆火的社会学拆解：年轻人急需精神出口，要么治愈emo，要么铆钉反叛！06:57 Lisa凭一己之力把Labubu焊在顶流位置！富婆用LV配Labubu直接开启「阶级套娃」模式12:22 从Bearbrick到Molly再到Labubu，本质是审美PUA20:41 盲盒成瘾心理学，差一点就集齐的抓狂感，比谈恋爱上头！31:09 消费主义权力游戏，从贵族专属到平民化，当Labubu烂大街，富人必找新标签！38:34 潮玩未来预言，增速放缓从40%跌至10%46:16 人类孤独经济学，Labubu畅销=人类越孤独，有人宁买玩具也不谈恋爱53:03 所有主流都曾是地下！从洞穴壁画到安迪沃霍尔，小众→资本收编→成为新主流，循环已启动01:07:12 Labubu搭子文化碾压无效社交，潮玩社群才是当代人的精神防空洞
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