今天，我们非常高兴地邀请到了品牌战略顾问、文化图腾方法论提出者——刘厂长。作为云鲸、大人糖、腾讯EC、小米谷仓、深圳手信等知名品牌的创新顾问，刘厂长深耕品牌领域十余年，并创立“品牌创业营”，培养了大批新锐创业者。从设计师到品牌导师，他的方法论融合了实战经验与创新思维，尤其擅长帮助中小品牌在红海市场中找到差异化突围路径。今天的播客，我们将和厂长来一起聊一聊在2025年，如何一些做小而美的生意。无论你是初创品牌主，还是对品牌营销感兴趣的听众，希望这期内容都将带来颠覆认知的启发。01:31 现在普通人创业，小而美是唯一破局点？02:13 小而美 = 个体户 + 手作 + 赚小钱？错错错！03:04 小而美三大黄金标准，条条戳中赚钱要害09:23 40 人团队狂卖十几亿，60 人干 7 亿营收，小众赛道都在闷声发大财～13:18 云鲸凭啥在扫地机红海杀出血路？28:15 小米牛在哪？干翻山寨机靠 999 定价，产业链整合拉满，3 年搞出 2 款车；40:56 文化图腾方法论：比定位更野的思路57:06 小红书 yyds！视频号沦为 “大爷大妈学区”？01:00:20 BJD、同人谷、赛博文玩，这些小众生意才是闷声发大财01:17:52 划重点！普通人搞小而美的终极心法
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