不久前我和CK聊了一期关于情绪价值的话题，收获了很多听众好评，也是我播客中收听最多的一期。所以，今天我们又邀请到了CK来和我们聊一个新的话题，关于这个话题，我们也连夜做了很多的准备。因为我觉得它也是今年最热的话题之一，那就是让很多人又爱又恨的“即时零售”。我们将从品牌战略、消费者冲动，到背后的未来形态等等的维度来深入讨论即时零售的真相。希望能给大家带来启发和思考。02:11 💡真相时刻：用户到底需不需要“即时零售”？04:43 🌍为什么中国能做成“即时零售”？在国外点麦当劳配送费80块，在中国“卷”到免费！09:27 🛵成本VS需求：即时零售的生死局，骑手过剩+大平台养得起，小玩家根本玩不起！17:45 ⚠️运力是护城河，美团&饿了么赢麻了？24:06 🛒未来零售是“无门店化”？大润发惨变反面教材！30:05 💸补贴战打到2028？自由品牌才是终局！40:26 📦小象、盒马、叮咚，谁更能打？50:07 🔮便利店、药店、蛋糕店…谁会被干掉？01:00:30 🍰非标商业、花店、二次元——线下还有机会吗？特色店反而能靠即时零售做大！
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