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通路採購的冒險人生

#3. 從沃爾瑪到中國生鮮電商 From Walmart to Shanghai Dingdong Maicai feat. 黃盈嘉Verena

16 Apr 2024

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主題: 從沃爾瑪到中國生鮮電商 - 自有品牌開發之路 From Walmart to Shanghai Dingdong Maicai - The Journey of Private Brands 🛒這集你將會聽到的重點 What You Will Listen 🛒 0:00 開場-來賓介紹 Opeing - About Special Guest Verena 6:57永輝超市-合夥人制度介紹 Yonghui Superstores Business Model 12:04 Part I開啟自有品牌的旅程 The Journey of Private Brands 18:33 突擊訪廠 Surprise Factory Visit 26:20 叮咚買菜-自有品牌到建立品牌的過程 Dingdong Maicai Fresh food Online Store - From PB to Brand 33:54中國生鮮電商 - 開著飛機換引擎 E-Commerce Experiences - Changing Engines While Flying 37:48 Part II 自有品牌的開發流程 The Development of Private Brands 49:32:為何零售商要有自己的自有品牌? Why Retailers Own Private Brands? 1:14:33 食品採購挑選供應商的關鍵點是什麼? Key Points for Food Buyers in Selecting Suppliers? 1:17:23 Part III 行業洞見 - 兩岸自有品牌有什麼不同? Differences Between PB in TW and China? 1:24:18 身為食品供應商的下一步是什麼呢? The Future for Food Suppliers 🛒跟採購聊聊┃諮詢商品上架 x 個人成長 x 教練 可以加LINE一對一免費諮詢20分鐘! line 點進去 ☞ https://lin.ee/9hT39SK 🛒線上課 Oneline Course┃完整解析實體通路商品上架流程 🔗https://retailbuyertalk.1shop.tw/ 這們線上課集合Lynn過去10多年在實體通路擔任採購的心血,編製而成!看完後,相信可以幫助你掌握商品上架到實體通路的流程,知道如何應對通路採購! ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 關於黃盈嘉 Verena 輔大食品科學碩士、PMP證照、高考食品技師 擁有超過10年在海內外零售商開發有自有品牌的經歷 曾擔任有機緣地、大潤發採購、中國深圳沃爾瑪部門經理、上海生鮮電商-叮咚買菜 自有品牌副總監,及中國永輝超市自有品牌業務發展/PMO 總監 -- Hosting provided by SoundOn

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