金石堂強力推薦書 ! 決策領域頂尖權威哥倫比亞商學院決策科學中心主任 艾瑞克.J.強森 揭開你我的選擇是如何「被設計」出來的。 強森的研究檢驗了行為決策研究、經濟學,以及由消費者、管理者所做的決定之間的介面,以及它們對公共政策、市場與行銷的影響。 在其他的主題中,強森也在器官捐贈、環保產品的選擇與投資等領域,探討了對決策者提出選項的呈現方式,會如何影響他們的選擇。他的研究在心理學、商業、經濟學領域被大量引用。了解並善用這件事,將大大改變你看世界的方式並有意識地做出每個選擇! 選擇,不只是選擇 金石堂網路書店 👉 https://dks.tw/tqr 金石堂門市查詢 🏠 https://dks.tw/ea5 Powered by Firstory Hosting
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