金石堂強力推薦書 ! ★榮登2021年廊燈商業書獎（Porchlight Business Book Award）創意與創新類書籍決選名單 ★伯克利創意商學院（BerkleeICE）創辦人帕諾斯．巴奈（Panos A. Panay）與創新顧問公司IDEO全球設計主任麥克．亨里克斯（R. Michael Hendrix）聯手打造音樂人創意顯學 ★專訪全球知名歌手、樂團與製作人的創作和經營心法，比對Beats、PillPack、Sonicbids、Adidas、Block等知名企業成功案例，完美貫徹「音樂家精神」！ 音樂家發想靈感的過程，在不斷變動的世界裡，能作為觀察和應對世事的全新架構。 我們身處在這秩序瓦解又無從預測的亂世之中，更該借鏡流行音樂創作者與製作人的成功經驗，重新爬梳經商所需的思維和做事方法。 透過音樂家的眼睛，我們能從本書一睹創意思維事發現場。經典如披頭四、瑪丹娜和女神卡卡等當代流行天王天后源源不絕的創作靈感以及擁抱多元的可能，都與Apple、Amazon、Adidas等知名企業的創新力與實驗精神，有著驚人的相似之處。 金石堂網路書店 👉 https://dks.tw/tqr 金石堂門市查詢 🏠 https://dks.tw/ea5 Powered by Firstory Hosting
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