今天聊一个大话题：品牌的诞生。如果产品是婴儿，产品设计师就是爹。那，娘是谁？2025年11月17日（周一）63分钟【主持人】云雀 Annie，零售市场客户体验官，品牌营销人，商业观察者【嘉宾】花枝周 Bonnie，复旦广告学本硕，前世界500强车企产品营销总监，成长教练，播客《锈色可参》主持人【内容提要】02:25 【无疆界】是什么？04:40 两条产品线：生活新哲学 + 山地雪课堂08:00 品牌愿景是从产品设计里提炼出来的一套固定话术10:22 品牌营销的核心：品牌屋17:48 传播的目的20:50 问卷不是找答案，而是一个隐藏工具23:00 经济下行才是寻找优质搭档的最佳时机29:05 朋友圈IP的管理技巧31:16 找对用户是一切销售的起点【雀实有料】已开通打赏功能，如果你喜欢本期内容，敬请予以鼓励，感谢支持！欢迎订阅，评论，转发。感谢收听，我们下期见！
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Trump $82 Million Bond Spree, Brazil Tariffs 'Too High,' More
16 Nov 2025
Bloomberg News Now
Ex-Fed Gov Resigned After Rules Violations, Trump Buys $82 Mil of Bonds, More
16 Nov 2025
Bloomberg News Now
THIS TRUMP INTERVIEW WAS INSANE!
16 Nov 2025
HasanAbi
Epstein Emails and Trump's Alleged Involvement
15 Nov 2025
Conspiracy Theories Exploring The Unseen
New Epstein Emails Directly Implicate Trump - H3 Show #211
15 Nov 2025
H3 Podcast
Trump Humiliates Himself on FOX as They Call Him Out
15 Nov 2025
IHIP News