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“99公益日”是由腾讯公益联合数百家公益组织、知名企业、明星名人、顶级创意传播机构共同发起的一年一度全民公益活动。2015年9月9日是中国首个公益日。本次公益日的活动主题为“一起爱”，旨在用移动互联网化、社交化等创新手段，用轻松互动的形式，发动全国数亿热爱公益的网民通过小额现金捐赠，步数捐赠、声音捐赠等行为，以轻量、便捷、快乐的方式参与公益。腾讯主要创始人、腾讯公益慈善基金会发起人陈一丹在“99公益日”的主题致辞里提到：“社会的痛点就是公益的起点”。 腾讯公益致力于成为“人人可公益的创联者“，成为公益组织和广大爱心网友，企业之间的”连接器”，用互联网核心能力推动公益行业的长远发展。
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