请来刘飞,来聊聊内容这件事。我们都是花了很多年的时间,深耕过内容的人。踩过坑,也碰到过红利,但都是无意为之,有点随波逐流的意思。我们都选择了「没那么功利」的方式,去做内容。这就引出了内容的流量逻辑和品牌逻辑,这是完全不同的两种玩法,也是价值观的选择。主要话题:00:56 内容无处不在02:52 内容供给与消费的变化11:31 同质化内容的价值13:44 如何看待工业化生产内容16:31 内容创作的两个逻辑26:42 如何看待内容引导消费决策29:50 短视频内容的利弊34:35 如何定义内容的优劣41:22 内容创作的初心是利己45:44 音频内容是否会下沉嘉宾:刘飞编辑:汪真背景音乐:片头:feel like making luv.—SheldonLeeee插曲:Escargot Blues—Guantanamo Bay Surf Club片尾:thesapientdream—sapientdream关于我:视频号/即刻:韩叙HanXu公众号:运营狗工作日记
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