专业和有趣的关系,就像科学和大众,从某些方面来说是互斥的,很难同时做到。但丁香医生做的很好,是少有的成功案例。本期播客请来了初洋,他是丁香园副总裁、丁香医生等业务的负责人,我们一起聊聊他们的成功经验。希望大家喜欢。主要话题:03:10 从骨科医生跨行到互联网的挑战19:23 以医疗健康为例,如何做出好内容19:06 学习“谣言号”背后的传播思路26:55 如何把科普内容做的有趣32:25 丁香园团队内容创作“秘籍”42:21 内容人才需要具备哪些特质45:27 丁香园内容生产“三大机制”49:15 如何看待内容工业化54:03 用户构成对内容产出的影响61:10 做业务要回归初心主播:韩叙嘉宾:初洋,丁香园副总裁,丁香医生负责人编辑:汪真背景音乐:片头:Warm with You—Hayden Calnin片尾:It Came upon a Midnight Clear —Aves关于主播:视频号/即刻:韩叙HanXu公众号:运营狗工作日记附:对于本次交流的内容,我自己也做了文字版的梳理。除了初太医的核心观点,还有一些我自己的认知,感兴趣的朋友可以点击这里阅读。
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