几年前我就发现，律师在短视频平台有很大可挖掘的价值，不敢说能颠覆行业，至少能加速运转效率，也能更快的建立信任。可任何一个专业角色，都很难做好短视频和直播，不仅因为这是一件跨界的事，有额外的能力要求；还因为固有认知和内心的小骄傲，也是绊脚石。这次我们请到的张晶老师，是在律所里面孵化律师IP的，我打了个比方叫“在律所里做MCN”。要用自己的方法和认知去解决上述问题，发挥自身的独特价值，拿到最终的结果。希望我们的对谈，大家会喜欢。主要话题：02:36 运营在律所发挥的价值09:35 如何看待SEM和短视频这两种线上获客渠道20:26 做好短视频的三个关键因素：业务定位、律师能力与意愿、运营团队23:19 如何筛选律师主播35:55 运营为律师主播带来的增益40:20 直播带来信任55:39 本地属性与法律行业的关系主播：韩叙嘉宾：张晶，北京即明律师事务所，运营总监编辑：汪真背景音乐：片头：Depths (Pt. I)—Yumi Zouma片尾：Just The Two Of Us—Bill Withers关于主播：视频号/即刻：韩叙HanXu公众号：运营狗工作日记
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