和抖音比，小红书电商肯定还不成熟，差了几个段位。但现象有意思啊，特别值得聊聊。嘉宾是Dian，某品牌的线上营销操盘手。在小红书上做电商取得了阶段性成绩，而且非常懂细节实操，聊出很多有价值信息。听完本期播客，相信对小红书电商会有新的认识。主要话题：01:33 小红书电商当前的发展阶段10:24 小红书电商与抖音电商的差异16:30 为什么董洁、章小蕙一举成为小红书的“一姐”29:46 轻食兽是如何做到董洁直播间销量前三的51:01 如何在小红书筛选合作达人54:19 笔记带货的效果55:18 什么样的品牌适合做小红书66:18 入局小红书的建议72:34 图文笔记or视频笔记，各有什么优劣势主播：韩叙嘉宾：Dian，轻食兽、内问、smeal营销负责人编辑：汪真往期推荐：1、B站和小红书的内容创作、商业变现·对谈姜Dora2、有关个人成长、职场跃迁、原生家庭，一个小红书博主的成长故事·对谈海琳3、讲几个案例，聊聊私域运营怎么落地·对谈静秋4、从互联网怎么转行到新消费·对谈刀姐doris关于主播：视频号/即刻：韩叙HanXu公众号：运营狗工作日记背景音乐：片头：Dear Alcohol—Dax/Elle King片尾：Dumb Luck—Laeland/SNØW/
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