商业IP这个话题都聊烂了！这次我们换个视角，从一个真实的案例讲起。我们在帮一个传统行业的老板做IP，遇到了很多好玩的事，也是很接地气的感受。之前缩在互联网行业，见不到这种真实案例。我和Tiger通过聊天的方式分享出来，也会延伸到商业IP的做法，希望你们喜欢。主要话题：00:50帮传统行业老板做IP的感受06:32传统行业的老板心理：跟拿到更大结果的人学习16:26挖掘IP的经历亮点，是一个赤裸相见的过程19:31IP和操盘手的关系，应该是平视26:42市面上商业IP孵化服务的演变史35:51做商业IP的3点方法论47:58如何看待参哥和李一舟59:27有没有可能做一个正经一点，用户观感更好的IP64:05商业IP的风，还能吹多久主播：韩叙，可能有戏创始人&CEO，企业增长顾问嘉宾：Tiger，知识付费行业从业者编辑：汪真、韩呆背景音乐：片头：天各一方-Sunken Boat 沉舟乐队片尾：失去爱情的摩托车手-THE BOOTLEGS 靴腿关于主播：公众号/视频号/即刻：韩叙HanXu听友群：我们建了听友群，但不会做啥运营措施，单纯只是搭建一个沟通的桥梁，感兴趣的朋友可以扫码加入。
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