恢复更新！这次是做客我们狮途会的会员：zoey的播客（在场营销人）。围绕【高客单成交】这个事在聊，也是我们最近打磨出来的方法论，以及一些跑出来的案例。也不敢说是给大家上课，就是感受层面的吧，夹杂着一些干货。希望你们喜欢。00:04:47 为选什么选择服务高客单非标品的企业00:08:58 从热点聊起，为啥农夫山泉创始人钟琰琰不认同老板做直播带货？00:11:37 为什么企业需要做IP？00:17:30 传统企业的新媒体焦虑00:23:07 电机行业案例：靠短视频获得价值百万客户线索00:30:17 警惕割韭菜的服务商00:35:35 观点碰撞：做爆款有没有用？00:44:00 反常识认知：做IP过程中最重要的是什么？00:49:45 合理预期：流量只是手段，最终要回归生意本身00:56:58 咨询行业真相：为什么拒绝比稿？信任是高客单成交的唯一货币01:03:22 韩叙创业碎碎念：十年坚持输出，坚信长期主义01:07:03 内容获客，最先启动的动作是？zoey的介绍：朱印Zoey.Z，狮途会会员，社交媒体生态观察者，懂品牌痛点的策略型操盘手，内容营销机构「擦想走火」创始人，帮助80+客户拿到生意结果。在这里找到我：公众号/视频号/微博/即刻：韩叙HanXu
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