这次嘉宾是张恬，之前是电商平台大健康品类的负责人，也是我们狮途会的会员。我们当面聊过几次大健康的打法，是非常有实操经验的朋友，这次专门在我们公司在线下录了这期播客，希望有用。主要话题：02:10 如何定义大健康行业04:11 大健康行业现状与挑战07:51 企业在线上营销中面临的两大问题：缺乏自然流量以及如何有效利用商业流量13:05 功效产品的种草策略18:15 益生菌类产品的市场策略30:54 商业市场中的创新与模仿策略39:31 企业私域运营的重要性51:30 大健康电商内容生产和推广困境60:31 大健康未来的市场机会主播：韩叙嘉宾：张恬，现【确实有用】公司创始人，专注药企/功能性食品电商全链路赋能。已帮助800+商家实现业绩增长。编辑：汪真背景音乐：片头：Overthinking—Acid Ghost片尾：Pokemon In NYC—Andrew Applepie关于主播：公众号/视频号/微博/即刻：韩叙HanXu
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