大家好，我是李鱼哥，鲤鱼创业只聊干货。这个阶段很多人关心如何做个人IP，什么叫IP啊？有两个IP，一个是互联网连接的协议，叫做IP，一个作品也叫做IP，是两个IP的英文是不一样的，我们现在说的是比较多的是后面这个。也就是我们今天要说的最早的IP是英文知识产权的意思，后来引申为内容出版物的意思就是作品。比如小说，一本书，一款游戏，一幅画，一本网络小说，比如明朝那些史，鬼吹灯等等等。再后来呢，用着用作，很多人就把IP说成了网上个人品牌，个人标识。现在大家嘴里说的个人IP，就是说的个人品牌的意思。广义的IP可以包括淘宝店产品名称，活动名称，完善名称包括微博，百家头条，抖音，快手，小红书等等所有的平台的名称，而我们口中说的比较多的大部分是狭义的个人IP。就是自媒体的账号，那自媒体的账号呢，又分成三种，第一种是图问号，包括头条，百家，微博，网易，搜狐，小红书等等等。第二种呢是音频号，包括喜马拉雅，千聊，例
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Trump $82 Million Bond Spree, Brazil Tariffs 'Too High,' More
16 Nov 2025
Bloomberg News Now
Ex-Fed Gov Resigned After Rules Violations, Trump Buys $82 Mil of Bonds, More
16 Nov 2025
Bloomberg News Now
THIS TRUMP INTERVIEW WAS INSANE!
16 Nov 2025
HasanAbi
Epstein Emails and Trump's Alleged Involvement
15 Nov 2025
Conspiracy Theories Exploring The Unseen
New Epstein Emails Directly Implicate Trump - H3 Show #211
15 Nov 2025
H3 Podcast
Trump Humiliates Himself on FOX as They Call Him Out
15 Nov 2025
IHIP News