创业，世纪大谎言，定位都错了。鲤鱼创业只聊干货，一个大家都认可的知识。搞过创业或者做过市场部，运营部的，或者是企业中高层，肯定接受过一个理念，说做项目，搞经营，首先要定位，大家一定被深深地洗脑过，年龄越大，中毒估计越深。我也一样。我以前做咨询策划时，对客户言必说定位，行必说区隔，动不动就是差异化，甚至张口就要颠覆。有没有这样的经历？品牌定位，产品定位，价格定位，项目定位，人群定位，IP定位，这就是定位理论，经历过就对了，说明你的职场经历不浅，创业经验不少，最少也是个中层管理以上。后来我发觉我们被一个世纪大谎言欺骗了。不仅我被忽悠，我觉得连娃哈哈老宗这样级别的人也被忽悠了。为什么？我们先来说说什么是定位？定位理论是美国著名营销大师特劳特创立的，他于一九六九年为这个理论命名，传到中国，就叫定位。所谓定位标准的内涵就是让品牌在顾客的心智中占据最有利的位置，使品牌成为某个类别或某种特性的代表。品牌成为消费需要时的第一选择。
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