La Fermière in Podcasts
companyFrench yogurt brand that uses terracotta pots and emphasizes sustainability and natural ingredients.
Mentions in Podcasts
This is actually surprising to me. Like, I'd assumed that the French yogurt came from France, but the ingredients are actually arriving from in-state in New York, which did seem maybe more environmentally sound, although not something La Fermiere is particularly bragging about. We started to wrap up the conversation and we say our awkward goodbyes. We thank Charlotte for her time.
So we have milk, cream, couture, of course, on the yogurt, vanilla bean, for example, and cane sugar. So that's the only ingredient we have. So here in the US, we are manufacturing our product upstate New York. So we get our milk and cream upstate New York, like very, very close to our production facility.
But this corporate cheer and insistence is not totally playing with the teenage skeptics.
And Charlotte's like, look, terracotta, not the villain here. The villain here is the other kinds of packaging and the word that nobody's saying. It's like, plastic's the obvious villain here. Like, terracotta is obviously better for the environment than plastic.
So one thing we've learned actually from, you know, our research is that it's really hard to measure sustainability and how something actually impacts the environment because there are just so many factors involved. How did Lafayette decide that ceramics were the most sustainable option?
For us, it's very important to propose one of the most sustainable packaging for our product. I don't know if you know, but our ceramic pot is made of 95% of clay, which is a natural material, and then 5% of non-toxic clay, so there is like a minimal environmental impact because it's made from natural materials.
So basically, La Fermiere yogurt for many decades had come in wax-coated paper pots. And then in the 90s, Charlotte tells us that the company decided to switch to the terracotta pot, both because they wanted to stand out to their customers, but also because they were thinking about the environment.
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