A.J. Jacobs

Yeah, yeah.

No, I know somebody who does it with like either the down or the across.

Oh, that's a tough guy.

Yeah, a tough woman.

Exactly, exactly.

I wanted to pivot to your sort of genre of experiential journalism, which you so like own that category with all the books you've done in that.

How do you do like how do you come up with your topics for that?

What makes you say that is something I should try doing for a year?

Well, I actually, I am very passionate about idea generation.

And in fact, that is one of my, part of my morning routine is I actually spend 10 minutes.

I have a remarkable tablet, you know, those tablets, which I like because I cut it off from the internet and I just come up with ideas for 10 minutes.

I have, sometimes I have a magazine and I use that as like a mental jungle gym and I

One key is that 98% of those ideas are crap.

They are just not good.

But hopefully there's 2% that are good.

It's really a numbers game, creativity.

So I am a huge fan of that.

And I come up with book ideas, article ideas, random ideas that I know are not going anywhere, but just keep my brain fluid and flexible.

As far as books come, I try to...

find books.