A.J. Jacobs

First of all, I like to think of the customer, the reader, you know, what would they be interested in?

What would, I want my book to check a couple of boxes.

One, I want it to be able to improve their life.

I want, I want to stay married to my wife.

So there are topics that she said, that you just won't go into.

And she is, uh, yeah.

So there's that there's, uh,

I want it to be timely.

I want it to be broad enough so that it can encompass a year's worth of adventures.

So my topics are usually big, gratitude, the Bible, health.

So those are some of the considerations.

And how do you project manage something like that?

Like, let's say, you know, you recently did the constitutional year as we're coming into the 250th anniversary here of the Declaration of Independence, not the Constitution, but still, you know, related.

People are celebrating 250 years of America here.

Like, how did you project manage that?

Like, you look at doing that and then you say, I'm going to do this for a year.

How do you sketch out what you're going to do?

That's a good quote.

Well, first of all, I'm a huge fan of outlining.

in terms of writing.