Aaron Carr

What was the valuation on that?

So we did, we had, it was a safe, we did a valuation cap of 2 million.

Do you know, honestly,

was i think we needed the capital at the time but we've also had a friendly relationship with the business development bank of canada bdc and we probably could have just borrowed the capital as well what we needed to keep running i mean we plowed it all into marketing and sales so it paid some dividends um but you know 300k really isn't a lot in the grand scheme of things so if i were to go back i might have deferred that and maybe just look to an alternative non-dilutionary source

Yeah, so we're a team of six.

I have four software developers, one marketing person slash client support, customer success person, and myself.

So I'm functionally the primary salesperson.

My marketing slash customer support does all of our demand gen and handles all the incoming stuff that, frankly, I don't want to touch.

And then we've got our four full-time software developers.

So I have, let's just call it a silent partner who's got a minority holding and he's more there as an advisor.

I call him my corporate Swiss army knife because he does like all of our finances and sort of provides a lot of strategic guidance.

But I'm functionally the sole, let's say, operating founder.

So on a fully diluted basis, I'm about 65%.

So I still have like a good chunk.

So fantastic question.

Honestly, I think for us, it comes down to plowing more money into well, intelligently plowing more money into demand generation and possibly starting to build out a bit more of a sales team because we're mostly dealing in the small to mid market.

The economics are more oriented towards inbound versus outbound.

but we are starting to add a lot more sophistication to the platform and starting to get calls from the much larger multinational organizations so those calls are very welcome but it's like we're in that intermediary phase where we still get nervous picking up the phone when somebody huge calls us um we're more just super comfortable in like the sub 1000 uh level uh we can knock those guys out all day but um

How do we grow?

I think investing more in demand generation.