Aaron Carr

So all in direct advertising costs are between five to seven K Canadian a month.

We get per month, 50 to 60 reasonably qualified leads in the form of demo requests and free trials.

Okay.

And how many convert to paid?

We're converting about five customers a month, five paying customers a month.

So last year we calculated churn at about 16% on an annual basis.

This year it's coming in below that.

Like it's sort of in the 10 to 15 range.

Like we're losing less than an account per month.

Um, so we've only been around for, as I mentioned, three and a half years.

So we don't really have full visibility on long-term, uh, churn trends, but based on those numbers, we're seeing accounts last like up to five years.

Um, and certainly we do have accounts.

Our oldest account is like since the inception, like we got a number of accounts that are three and a half years.

We're trying to get there.

We're actually just about to embark on a pricing and upsell strategic review to figure out what services can we append or what upsell packages can we add into the mix.

Right now, upsell is more just as our customers grow and add more employees, they subscribe to more seats.

We do see that consistently that there's a natural occurring revenue growth

As the economy improves and as things rebound in particular, they hire more.

Sorry, can you repeat that?

Yeah, it's about 20 to 25%.