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Aaron Fulkerson

๐Ÿ‘ค Speaker
272 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I think it was 2006.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So fast forward 10 years.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

When MindTouch is listed in the Hot 100, the average investment in companies at that time was $380 million.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

That's crazy.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Why this matters to people who are interested in software entrepreneurship is,

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Think about a company that's raised $100 million, okay?

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And at the scale that we're at, most companies have raised more than $100 million.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

But let's just take 100, let's say a company's had $100 million in investment.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Now, in order for those incentive stock options that all of the staff are being awarded to be worth anything.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So their valuation will be at $400 million.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

OK, so on one hundred million dollars invested, that company pre money valuation is four hundred million dollars.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Right.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So multiply that by three at a minimum.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So in order for a company to see like as an employee of a company that's raised one hundred million dollars in capital for me to see a dime for my incentive stock options, that company has to exit at one point two billion dollars.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And at the time we were growing at 70, about 70, 80% ARR and track it forward.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Right now it's going into 2018.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Yeah.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Yeah.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I don't think about it.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I mean, the thing that I do know is that our, speaking about lifetime customer value, our renewal rates are 96% and we have negative churn.