Aaron Fulkerson

So, you know, it's like, you see those formulas that people put out like Scott at matrix and others put out these formulas for lifetime customer value and it looks ridiculous.

Yeah.

A hundred million dollars.

Yeah, exactly.

Right.

And it's not something that we're that we, we actively track and focus on.

The key thing that we're focused on is cost, like, hey, what's what's our return on investment for sales and market spend?

You know, those are the kinds of things that I do care about.

It's, it's way less.

We don't do that much advertising here.

Most of our, the way that we do it is like we close Whirlpool and then Electrolux is a customer and Fisher and PayCal is a customer.

I mean, you look across the consumer white goods space and it's like a who's who, the appliance space, same thing with like business or exact target was a customer.

Then, then it was, uh,

Silver Pop, ClickSquared, Emma.

They follow.

A lot of it, they follow because it becomes so disrupted to them in their category that somebody's deploying.

Zora's a customer, Aria's a customer, MetroTech's a customer.

Yeah, well, let's take one that your audience would probably be more familiar with.

Let's say it's Zora, right?

So they do subscription billing.