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Aaron Ross

๐Ÿ‘ค Speaker
270 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

You know, my job isn't... I don't like my job.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

My manager doesn't support me.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

My company's not interesting.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Well...

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

God, you know, your company's not your mommy or your daddy.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Like it's half the responsibility is you to figure out how to make things interesting for yourself.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Yeah, read chapter seven of the new book, so.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So along the same lines, all right, so I'm in this really low sales job.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I just wanted to learn, you know, because learning is more important

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

important than title or money or unless you have family which is a whole different story but i just wanted to learn and after about three months of doing that 800 number job i just felt like there's nothing to learn and i was really pushing i knew i wanted to get into the company i'm like i know i can make some kind of big difference here i don't know what it'll be but i'll get in and i'll figure it out so i i talked i was talking to a bunch of people i figured out that there's this problem with creating you know pipeline sales pipeline or leads and we call it our enterprise

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

their side of the business, like selling to bigger companies.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And I just, by talking to people and asking questions and I sort of saw, all right, well, there's this problem and what we're doing to do it isn't really working.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

They're having to feel, you know, our salespeople prospect and that's not working.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

They're having a couple of junior people just make cold calls and that's not working and they're not doing a very good job.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I mean, I could, I didn't know anything about it, but I could see they weren't being very focused on it.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So I said, Hey, look, you know, give me some, I think I could do something here.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Give me a shot.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Give me some time.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And they did.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I had a manager who believed in me and said, yeah, let's take three months.