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Aaron Ross

๐Ÿ‘ค Speaker
270 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And they actually had three months to figure it out.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And so it did take me about three months to four months to come up with a system that created a repeatable prospecting system that created a predictable way to generate good appointments, like sales appointments at companies that we wanted to get into, even if they'd never heard of us before.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

No, I mean, at a junior level, I mean, it depends.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

By that time, Salesforce was like 150 people.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So it was small, but not small enough that I really had a chance to negotiate what I was going to get beyond, you know, very little bit.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So I think if you're, and there's a lot of value.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So a couple of things.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

First of all, if you have read all these blogs and you're like, jobs suck and say, you know,

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Shut the fuck up, because that's the only place you can get paid to learn.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So the trick is, what do you want to learn?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It's hard to start a business.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

The thing is, all the stories out there make it seem easy for two reasons.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Because those are the stories that are interesting, so they get published.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And the people who are telling the stories want to sell you something in some way, usually.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

But the point, starting a company is great.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Getting a job is great.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

How much are you going to learn?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So find a job where you'll learn the most.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And look, what you get paid is not that big a deal in the scheme of things compared to what you can learn for yourself.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Because at some point, if you do want to start your own company, whatever equity you learn as a company, it's usually not going to amount to much.