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Aaron Ross

๐Ÿ‘ค Speaker
270 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Once in a while, people hit a home run.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Once in a very rare while, they'll hit, you know, it's like Facebook or Google money, but so rare.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I wouldn't worry about it.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Okay, got it.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

No, I kept getting more.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I got promoted a bunch of times, and I got a little more each time, but.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It's like I say, I started early at Salesforce, but not early enough.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I mean, I still have to work.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I still have to make money.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I don't know who's telling you that.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Well, first, I think at heart, I'm an author and always have been.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Even though I'm an entrepreneur and I wear many hats, I think there's a part of me that just is an author.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And for other people, so I think one lesson is over your life, know thyself.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

What are those things that really call to you and you may ignore for years?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So I think for me, I just am an author.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It's important to me to write books because it's important to me to write books.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Now, Predictable Revenue was my second book.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So what I did was

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

You know, I did one sort of book as like a practice book, and I self-published to keep it simple.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I remember I saw this course, Write a Book in a Weekend.